Description
What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want?
In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?
In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to:
- Discover the difference between what customers say and do
- Create a data-based strategy around specific emotions
- Use customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI
Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.
About the Author
Zhecho Dobrev has devoted his career to the art and science of customer experience management. He is one of the leading principal consultants in Beyond Philosophy, whom the Financial Times have ranked as one of the top consultancies for the last four years.
Zhecho's thought-leadership in the field is ingrained in practice. For more than 10 years, Zhecho has been helping many of the world's most renowned organizations improve their customer experience including American Express, FedEx, and Caterpillar.
Book Information
ISBN 9781637422564
Author Zhecho Dobrev
Format Paperback
Page Count 220
Imprint Business Expert Press
Publisher Business Expert Press
Weight(grams) 333g
