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The Behavioral Foundations of Strategic Management Philip Bromiley (University of California, Irvine) 9781405124706
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The Behavioral Foundations of Strategic Management Philip Bromiley (University of California, Irvine) 9781405124706

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Description

The Behavioral Foundations of Strategic Management

This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions.

When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues.

Overall, the book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.



About the Author
Philip Bromiley holds the Curtis L. Carlson Chair in Strategic Management and is Chair of the Department of Strategic Management and Organization at the Carlson School of Management, University of Minnesota.


Book Information
ISBN 9781405124706
Author Philip Bromiley
Format Paperback
Page Count 160
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 236g
Dimensions(mm) 229mm * 151mm * 12mm

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Behavioral Strategic Management by Philip Bromiley

Behavioral Strategic Management by Philip Bromiley

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This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach,...
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