Simone Grunewald is a 3dtotal Publishing favorite as the designer of popular characters for Character Design Quarterly magazine, and the author of Sketch Every Day, a book packed with her much sought-after sketching techniques and character-design tips. This new title, The Art of Simone Grunewald, is a beautifully produced hardback that goes even further to delight existing fans, as well as aspiring character designers new to her work. Simone is an expert in the art of imbuing scenes and character with a depth of mood, emotion, and atmosphere. The resulting images are incredibly engaging and thoughtful, while still being accessible and commercial. This mix of talent and an understanding of creating work that has wide appeal is a professional approach that readers will be keen to learn and apply to their own art. In addition to fan-favorites from her portfolio and exciting new art commissioned especially for the book, Simone shares the digital and traditional tools and techniques she uses to acquire her results. Brand-new tutorials illustrate Simone's talent not just for drawing, but for teaching techniques in a fun and lively way.

We use the 3dtotal.com website (350,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (209,000 followers), Twitter (45,000 followers), Instagram (99,000 followers), and Pinterest (7,000 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 16,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (695,000 likes). Artists involved in the book are always asked to promote the book to their audience - this means our titles are often mentioned on social media platforms with as many as a million followers.

About the Author
Simone Grunewald, from Germany and also known as "Schmoe", is a passionate illustrator and well-known art director, character designer, 2D animator, and key art storyboarder working in the games industry. She has a desire to create emotive designs that document her life, including the experiences of motherhood, in addition to her commercial work. Having followed the creative path all of her life, Simone has a wealth of knowledge in both traditional and digital art and shares her insights with her global audience via her increasingly popular social media accounts. Simone is the author of Sketch Every Day (3dtotal Publishing). www.instagram.com/schmoedraws


Book Information
ISBN 9781912843305
Author Simone Grunewald
Format Hardback
Page Count 152
Imprint 3DTotal Publishing Ltd
Publisher 3DTotal Publishing Ltd