Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

About the Author
Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University's Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia's pioneering Digital Storytelling Lab.

Reviews
"A highly readable, deeply engaging account of shifts in the entertainment industry that have paved the way for more expansive, immersive, interactive forms of fun." -- Henry Jenkins
"An intriguing snapshot of where media will continue to move in the near future-great for rabbit-hole spelunkers." -- Kirkus Reviews
"Like Marchall McLuhan's groundbreaking 1964 book, Understanding Media, this engrossing study...is an essential read." -- Library Journal
"A grand trip, taking in everything from Charles Dickens to Super Mario and Avatar...Refreshing [and] thoughtful." -- New Scientist



Book Information
ISBN 9780393341256
Author Frank Rose
Format Paperback
Page Count 384
Imprint WW Norton & Co
Publisher WW Norton & Co
Weight(grams) 305g
Dimensions(mm) 211mm * 140mm * 25mm