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The Anatomy of Persuasion: How to Persuade Others to - Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You and More! by Norbert Aubuchon 9780814479520 [USED COPY]

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Description

"Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says ""No!"" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day."

Book Information
ISBN 9780814479520
Author Norbert Aubuchon
Format Paperback
Page Count 204
Imprint Amacom
Publisher Amacom
Weight(grams) 332g

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