Description
About the Author
JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
Book Information
ISBN 9780470051245
Author Joseph Sugarman
Format Paperback
Page Count 368
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 499g
Dimensions(mm) 231mm * 185mm * 23mm