The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

Demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy.
Reviews
'The Adaptive Decision Maker provides a compelling overview of the empirical results and conceptual framework that the authors have been pursuing in their research program over the last 15 years. The effort-accuracy framework represents an attempt to shift the research agenda from demonstrations of 'irrationality' in the form of heuristics and biases to an understanding of the causal mechanisms underlying the behaviour ... a significant work for the field of behavioural decision making as a whole.' John Carroll



Book Information
ISBN 9780521415057
Author John W. Payne
Format Hardback
Page Count 348
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 729g
Dimensions(mm) 234mm * 156mm * 29mm