Description
Typography confronts us everywhere: in books and newspapers, on road signs, product packaging and political leaflets.
It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson's for the London Underground, have become iconic. Others, like comic sans, are loathed. Each one has its own place in history.
The ABC of Typography traces 3,500 years of type, from Sumerian pictographs, through Roman calligraphy, to Gutenberg, the Bauhaus and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological and cultural shifts that have defined the look of the words we read, as well as introducing the artists who have marked typography's long history.
About the Author
David Rault is a graphic designer, photographer and writer. He is the author of numerous books about typography. He lives in Nuremberg, Germany.
Book Information
ISBN 9781910593714
Author David Rault
Format Hardback
Page Count 128
Imprint SelfMadeHero
Publisher SelfMadeHero
Weight(grams) 660g
Dimensions(mm) 266mm * 196mm * 20mm
