For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams' design team and excerpts from his publications and speeches.

About the Author
CEES W. DE JONG is an author of numerous books and a curator of exhibitions on design, typography, and architecture.


Book Information
ISBN 9783791387321
Author Cees W. De Jong
Format Paperback
Page Count 416
Imprint Prestel
Publisher Prestel
Weight(grams) 1741g
Dimensions(mm) 297mm * 213mm * 24mm