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Technology in Context: Technology Assessment for Managers by Ernest Braun 9780415183437

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Description

Technology in Context is a comprehensive and accessible analysis of technology assessment which defines and describes its role in the strategic management of firms. Subjects covered include:
* the fundamental concepts required for the management of technology
* the gathering of information in a firm to support strategic decisions on technology
* technology assessment in the United States Congress
* the wider social implications of technology
* problems associated with technology, from the danger of environmental degradation to employment and skills.
Technology in Context is a complete introduction to the theory and methods of technology assessment as a tool of strategic management. It will be a useful book for all those interested in the management and social role of technology.



About the Author
Ernest Braun is Emeritus Professor and former Head of the Technology Policy Unit, Aston University, UK. He has also held the posts of Head of the Technology Assessment Unit, Austrian Academy of Sciences, Vienna, and Visiting Professor, Centre for Technology Strategy, Open University. His books include Futile Progress (1995) and Wayward Technology (1986).

Reviews

'This is a comprehensive introduction to technology assessment, its theory and practice, and its role in strategic management. The descriptions of technology assessment methodology and forecasting are particuarly useful.' - Journal of International Marketing and Marketing Research





Book Information
ISBN 9780415183437
Author Ernest Braun
Format Paperback
Page Count 176
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 226g

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