Most managers know very little about the technology they introduce into their firms, often preferring to leave such decisions to a small band of technological 'experts'. As a result large amounts of time and money are often wasted on inappropriate and inefficient systems. The cost of retraining and reorganising can also be prohibitive if the new technology does not deliver the desired results.
In a business environment where technology is of increasing importance, the non-technical manager cannot afford to remain in the dark. Technology in Context provides a toolkit of approaches to this difficult subject.
Subjects covered include:
* the fundamental concepts required for the management of technology
* the gathering of information in a firm to support strategic decisions on technology
* technology assessment in the public domain
* the wider social implications of technology
* problems associated with technology, from the danger of environmental degradation to employment and skills.

About the Author
Ernest Braun is Emeritus Professor and former Head of the Technology Policy Unit, Aston University, UK. He has also held the posts of Head of the Technology Assessment Unit, Austrian Academy of Sciences, Vienna, and Visiting Professor, Centre for Technology Strategy, Open University. His books include Futile Progress (1995) and Wayward Technology (1986).

Reviews

'This is a comprehensive introduction to technology assessment, its theory and practice, and its role in strategic management. The descriptions of technology assessment methodology and forecasting are particuarly useful.' - Journal of International Marketing and Marketing Research

Book Information
ISBN 9780415183420
Author Ernest Braun
Format Hardback
Page Count 176
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 317g