Description
The full inside story of the technology paradigm shift transforming the food we eat and who is making it
Ultra-processed and secretly produced foods are roaring back into vogue, cheered by consumers and investors because they are plant-based-often vegan-and help address societal issues. And as our food system leaps ahead to a sterilized lab of the future, we think we know more about our food than we ever did, but because so much is happening so rapidly, we actually know less. In Technically Food, investigative reporter Larissa Zimberoff pokes holes in the marketing mania behind today's changing food landscape and clearly shows the trade-offs of replacing real food with technology-driven approximations with news-breaking revelations.
The full inside story of the technology paradigm shift transforming the food we eat and who is making it
About the Author
Larissa Zimbero is a freelance journalist who covers the intersection of food, technology, and business. Her work has appeared in the New York Times, the Wall Street Journal, Bloomberg Businessweek, and many others. Zimberoff often presents on, moderates, and leads panels on food tech including at Stanford, reThink Food at CIA/Napa, and IACP. She splits her time between San Francisco, California, and New York City.
Reviews
In a feat of razor-sharp journalism, Zimberoff asks all the right questions about Silicon Valley's hunger for a tech-driven food system. If you, like me, suspect they're selling the sizzle more than the steak, read Technically Food for the real story. -- Dan Barber * the chef and co-owner of Blue Hill and Blue Hill at Stone Barns and the author of The Th *
"The people Zimberoff writes about in this clear-eyed guide to the cornucopia of new food being engineered with our health in mind are everything big food can't be: inventive, risk-taking, infectiously impassioned. Careful, she warns; there's plenty of hype being dished. But wow, I can't wait to eat some beer." -- Michael Moss * author of Salt Sugar Fat and Hooked *
"Larissa Zimberoff takes Silicon Valley's hottest ingredients and makes them resonate through a combination of excellent storytelling and reporting. From pea protein, the 'Disneyland of Natural Foods,' to the billion-dollar veggie burger industry, Zimberoff makes Technically Food a wonderland of intelligence." -- Kate Krader * food editor, Bloomberg News *
"As a nutritionist and meat eater, it's clear to me that we need greater consumer transparency to understand whether or not new foods are better for our health. Technically Food is a must read because it answers the essential question that skeptical consumers are asking: 'What might we lose by embracing a future of lab-made food?'" -- Rachel Paul, PhD, RD * @CollegeNutritionist *
"If you want to know what we'll be eating twenty years from now, read this book." -- Dr. Dean Ornish * clinical professor of medicine, University of California, San Francisco, and author of UnDo It! *
"Zimberoff excels at making complex issues accessible, and she leavens her survey with dashes of dry humor. Anyone curious about the future of food should give this a look." -- Publishers Weekly
"An engaging, thorough examination of the transformation of the food industry as it relates to sustainability and creating alternatives to the slaughterhouse. Highly recommended." -- Library Journal
"the reporting behind this book is masterful" -- Science Magazine
Book Information
ISBN 9781419747090
Author Larissa Zimberoff
Format Hardback
Page Count 240
Imprint Abrams Press
Publisher Abrams
Ultra-processed and secretly produced foods are roaring back into vogue, cheered by consumers and investors because they are plant-based-often vegan-and help address societal issues. And as our food system leaps ahead to a sterilized lab of the future, we think we know more about our food than we ever did, but because so much is happening so rapidly, we actually know less. In Technically Food, investigative reporter Larissa Zimberoff pokes holes in the marketing mania behind today's changing food landscape and clearly shows the trade-offs of replacing real food with technology-driven approximations with news-breaking revelations.
The full inside story of the technology paradigm shift transforming the food we eat and who is making it
About the Author
Larissa Zimbero is a freelance journalist who covers the intersection of food, technology, and business. Her work has appeared in the New York Times, the Wall Street Journal, Bloomberg Businessweek, and many others. Zimberoff often presents on, moderates, and leads panels on food tech including at Stanford, reThink Food at CIA/Napa, and IACP. She splits her time between San Francisco, California, and New York City.
Reviews
In a feat of razor-sharp journalism, Zimberoff asks all the right questions about Silicon Valley's hunger for a tech-driven food system. If you, like me, suspect they're selling the sizzle more than the steak, read Technically Food for the real story. -- Dan Barber * the chef and co-owner of Blue Hill and Blue Hill at Stone Barns and the author of The Th *
"The people Zimberoff writes about in this clear-eyed guide to the cornucopia of new food being engineered with our health in mind are everything big food can't be: inventive, risk-taking, infectiously impassioned. Careful, she warns; there's plenty of hype being dished. But wow, I can't wait to eat some beer." -- Michael Moss * author of Salt Sugar Fat and Hooked *
"Larissa Zimberoff takes Silicon Valley's hottest ingredients and makes them resonate through a combination of excellent storytelling and reporting. From pea protein, the 'Disneyland of Natural Foods,' to the billion-dollar veggie burger industry, Zimberoff makes Technically Food a wonderland of intelligence." -- Kate Krader * food editor, Bloomberg News *
"As a nutritionist and meat eater, it's clear to me that we need greater consumer transparency to understand whether or not new foods are better for our health. Technically Food is a must read because it answers the essential question that skeptical consumers are asking: 'What might we lose by embracing a future of lab-made food?'" -- Rachel Paul, PhD, RD * @CollegeNutritionist *
"If you want to know what we'll be eating twenty years from now, read this book." -- Dr. Dean Ornish * clinical professor of medicine, University of California, San Francisco, and author of UnDo It! *
"Zimberoff excels at making complex issues accessible, and she leavens her survey with dashes of dry humor. Anyone curious about the future of food should give this a look." -- Publishers Weekly
"An engaging, thorough examination of the transformation of the food industry as it relates to sustainability and creating alternatives to the slaughterhouse. Highly recommended." -- Library Journal
"the reporting behind this book is masterful" -- Science Magazine
Book Information
ISBN 9781419747090
Author Larissa Zimberoff
Format Hardback
Page Count 240
Imprint Abrams Press
Publisher Abrams
