This exciting new book presents the Theory of Inventive Problem Solving (TRIZ), a process that will provoke a breakthrough in your thinking patterns and the way you approach problem solving. The pillar of TRIZ is that contradiction can be methodically resolved through the application of innovative solutions.

The Three Premises of TRIZ

The ideal design is a goal

Contradictions help solve problems

The innovative process can be structured systematically

With Systematic Innovation you will learn how to stop seeing conflicts as insurmountable barriers and instead celebrate them as opportunities for improvement and refinement of the design process. You will learn how to eliminate the words "tradeoff" and "compromise" from your vocabulary. The ideal design will become an expectation, not just a dream. By practicing the methods presented in this book, you will increase innovation and radically improve design. Discover the "science" of creativity!

About the Author
John Terninko, Alla Zusman, Boris Zlotin

Reviews

...easy to follow...gives the reader a comprehensive understanding of the most powerful method of restructuring and focusing creativity and breakthrough thinking for problem solving to come along in the last 70 years."-European Foundation for Management Development
"TRIZ offers examples which lead in new directions, turning psychological inertia into a whirlwind of new ideas-it gives a gentle smack on the forehead, often creating more alternative ideas than you wish to consider."
ffers examples which lead in new directions, turning psychological inertia into a whirlwind of new ideas-it gives a gentle smack on the forehead, often creating more alternative ideas than you wish to consider."

Book Information
ISBN 9781574441116
Author John Terninko
Format Paperback
Page Count 222
Imprint CRC Press Inc
Publisher Taylor & Francis Inc
Weight(grams) 410g