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Sustained Innovation Management: Assimilating Radical and Incremental Innovation Management by Gaston Trauffler 9780230001978
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Sustained Innovation Management: Assimilating Radical and Incremental Innovation Management by Gaston Trauffler 9780230001978

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Description

Successful management of radical innovation is key to growth. This text identifies best practice cases illustrating processes, methods and organizational structures that enhance successful management with radical innovations. Practice cases are framed in an overall strategic management concept to help readers navigate through an innovation project.

About the Author
GASTON TRAUFFLER's research activities are directed towards the management of technology-based enterprises, in particular strategic planning of discontinuous technologies and radical innovations. He worked as a researcher at the Swiss Federal Institute of Technology (ETH) and as an innovation management consultant. He holds an Engineering and PhD degree from ETH Zurich.


Book Information
ISBN 9780230001978
Author G. Trauffler
Format Hardback
Page Count 242
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan

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