Five mysterious billionaires summoned Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive The Event: the societal catastrophe they know is coming. Rushkoff came to understand that these men were under the influence of The Mindset, a Silicon Valley-style certainty that they can break the laws of physics, economics and morality to escape a disaster of their own making-as long as they have enough money and the right technology. In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers and the Metaverse. This mind-blowing work of social analysis shows us how to transcend the landscape The Mindset created-a world alive with algorithms and intelligences actively rewarding our most selfish tendencies-and rediscover community, mutual aid and human interdependency. Instead of changing the people, he argues, we can change the programme.

About the Author
Douglas Rushkoff is professor of media theory and digital economics at Queens/CUNY. Named one of the world's ten most influential intellectuals by MIT, he hosts the Team Human podcast and has written many award-winning books, including Media Virus, Program or Be Programmed, and Present Shock. He lives in Hastings-on-Hudson, New York.

Reviews
"A hilarious and lacerating look at the elite sociopathy wrecking the world, and a call to arms for how the rest of us can fight it." -- Molly Crabapple, author of Drawing Blood
"Beyond eye-opening, this book is eye-popping. A master storyteller, Rushkoff brings to life perhaps the greatest challenge of our time, The Mindset that drives so much destructive behavior, and blinds us to solutions beyond new technology and consumption. A must read." -- Frances Moore Lappe, author of Daring Democracy
"Douglas Rushkoff's keen eye as a seasoned media analyst, combined with his flair and wit as a writer and a performer, shine in this book..." -- Marina Gorbis, Executive Director, Institute for the Future
"A devastating portrait of the cultures and logics underlying big tech. Rushkoff is going to make you mad enough to fight back. A vital, lucid, and enraging read." -- Naomi Klein, author of This Changes Everything: Capitalism vs. the Climate



Book Information
ISBN 9780393881066
Author Douglas Rushkoff
Format Hardback
Page Count 224
Imprint WW Norton & Co
Publisher WW Norton & Co
Weight(grams) 361g
Dimensions(mm) 218mm * 145mm * 23mm