Recently Viewed

New

Studying Healthcare from a Marketing Perspective by Dawn Iacobucci 9781680839180

No reviews yet Write a Review
RRP: €70.15
Booksplease Price: €60.45
Booksplease saves you

  Bookmarks: Included free with every order
  Delivery: We ship to over 200 countries from the UK
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

  FREE UK DELIVERY: When You Buy 3 or More Books - Use code: FREEUKDELIVERY in your cart!

SKU:
9781680839180
MPN:
9781680839180
Available from Booksplease!
Availability: Usually dispatched within 5 working days

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where marketers could have greater impact and use their potential roles to further improving health care. This monograph is intended to be practical and useful, and with all suggestions and recommendations deriving from solid theory. These topics are useful for healthcare administrators, providers, marketers, and other practitioners in this industry, along with academics who are interested in contributing to healthcare research. Section 2 begins with a brief description of several relevant and applicable theoretical perspectives. These conceptual frameworks have been applied to many kinds of human behavior, and we will implement them as relevant to healthcare decision-making and consumer behavior. In the sections that follow, we then draw from these concepts because they provide validated grounding in offering suggestions that certain marketing actions should be effective in modifying healthcare behaviors and improving healthcare outcomes. Section 3 discusses healthcare issues for individual consumers, such as lifestyle choices and how marketers influence more beneficial decision-making. Section 4 discusses dyadic healthcare phenomena involving the consumers (patients) together with another actor such as their healthcare provider or other system entities such as their insurance company and payers. Section 5 reviews the numerous organizations representing the many industries that converge on health care provision and support. Section 6 provides a societal perspective regarding health care and welfare more generally. Section 7 offers conclusions, and the monograph closes with an Appendix that presents a brief summary of the marketing research literature on health care.

Book Information
ISBN 9781680839180
Author Dawn Iacobucci
Format Paperback
Page Count 84
Imprint now publishers Inc
Publisher now publishers Inc
Weight(grams) 156g

Reviews

No reviews yet Write a Review

Booksplease  Reviews


J - United Kingdom

Fast and efficient way to choose and receive books

This is my second experience using Booksplease. Both orders dealt with very quickly and despatched. Now waiting for my next read to drop through the letterbox.

J - United Kingdom

T - United States

Will definitely use again!

Great experience and I have zero concerns. They communicated through the shipping process and if there was any hiccups in it, they let me know. Books arrived in perfect condition as well as being fairly priced. 10/10 recommend. I will definitely shop here again!

T - United States

R - Spain

The shipping was just superior

The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

R - Spain

J - United Kingdom

Found a hard to get book…

Finding a hard to get book on Booksplease and with it not being an over inflated price was great. Ordering was really easy with updates on despatch. The book was packaged well and in great condition. I will certainly use them again.

J - United Kingdom