People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in "Inc." magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

About the Author
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper's, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome. Norm Brodsky is the founder of CitiStorage and seven previous startups, and a three-time Inc. 500 honouree. He began writing his monthly Inc. column (with Bo) in 1995. He lives in Brooklyn, New York.

Reviews
Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one. Publishers Weekly



Book Information
ISBN 9781591843207
Author Norm Brodsky
Format Paperback
Page Count 288
Imprint Portfolio
Publisher Penguin Putnam Inc
Weight(grams) 261g
Dimensions(mm) 208mm * 140mm * 19mm