Providing a novel approach to business policy and strategic management, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization.

About the Author
William G. Forgang is a professor of business and economics at Mount Saint Mary's College in Emrnitsburg, Maryland. He teaches undergraduate- and MBA-level courses in managerial economics and business policy, and consults in the areas of strategic planning and staff development. The author lives with his wife, Nancy, in Gettysburg, Pennsylvania.

Reviews
"A practical book that provides business decision makers and students a manifesto for developing strategies and making decisions in today's dynamic and changing business environments. Dr. Forgang's unique approach provides a realistic simulation framework for learning, evaluating, and testing today's business practices." - Alan R. Duncan, Duncan & Associates, Inc.; "An excellent resource for both the academic and business environments. It provides a holistic practical approach to strategic management, evaluating/monitoring decision outcomes, and formulating and executing comprehensive competitive business strategies. I highly recommend this book." - William French, DynKePRO"



Book Information
ISBN 9780765612892
Author William G. Forgang
Format Paperback
Page Count 200
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 370g