To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

About the Author
Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.


Book Information
ISBN 9780742528826
Author Karen S. Johnson-Cartee
Format Paperback
Page Count 248
Imprint Rowman & Littlefield Publishers
Publisher Rowman & Littlefield
Weight(grams) 313g
Dimensions(mm) 229mm * 148mm * 13mm