Description
- Market-leading book that covers the needed material for public relations planning and campaign courses required in most public relations programs.
- Clear, step-by-step guidance coupled with relevant practical examples, cases, helpful exercises, and further resources, both in the text and online, serve students in their course and throughout their career.
- Key updates for this edition: increased information on social media; reformatted tactics step, now four separate parts based on the PESO model (Paid Media, Earned Media, Shared Media, and Owned Media); streamlined and concise edits have shortened the book without sacrificing coverage.
Book Information
ISBN 9781032391168
Author Deborah A. Silverman
Format Paperback
Page Count 510
Imprint Routledge
Publisher Taylor & Francis Ltd
