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Strategic Content Marketing: Creating Effective Content in Practice by Dan Farkas 9781032438498
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Strategic Content Marketing: Creating Effective Content in Practice by Dan Farkas 9781032438498

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Description

• Content Marketing is one of the more important new fields within the Marketing space, and of the most interesting for student employability, but is currently underserved by rigorous yet practical textbooks – this text fills that gap.
• Suitable across a broad range of specific Content Marketing, Marketing Communications and Digital Marketing modules on advanced undergraduate, postgraduate and executive courses with UK, US and global bodies such as the CMI, CIM and DMI.
• Comprehensively covers the full spectrum of creating and delivering an effective content marketing strategy, with a strong emphasis on how to plan and write effective content.



Book Information
ISBN 9781032438498
Author Dan Farkas
Format Hardback
Page Count 266
Imprint Routledge
Publisher Taylor & Francis Ltd

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