Description
This book serves as a comprehensive guide for communication students and professionals to learn the fundamentals of research, including problem definition, literature review, research design, data collection, data analysis, and interpretation. It also covers how to conduct research in the age of AI-powered tools. With a growing demand for strategic communication professionals skilled in research and new technology, this book fills a void by providing students with the knowledge and skills they need to conduct effective research projects for class and future jobs.
About the Author
Young Joon Lim isassociate professor of communication research and public relations at the University of Texas Rio Grande Valley. He earned his Ph. D from the E.W. Scripps School of Journalism at Ohio University. He has experience in insurance sales, news reporting, and public relations for the defence industry and author of Public Relations: A Guide to Strategic Communications and SilverComm: Marketing Practices and Messages for the Age of Aging.
Book Information
ISBN 9781538197875
Author Young Joon Lim
Format Paperback
Page Count 310
Imprint Rowman & Littlefield
Publisher Rowman & Littlefield
Weight(grams) 544g
Dimensions(mm) 254mm * 177mm * 23mm
