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Strategic Communication: Public relations at work by Jane Johnston
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Strategic Communication: Public relations at work by Jane Johnston

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9781760876432
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Description

This is not an update of Jane Johnston's successful and market leading introductory textbook, Public Relations (4th edition published 2014). It's a brand new introduction, written from scratch.

Coverage of internet-enabled communications integrated throughout.

Includes extensive examples from Australia and NZ, as well as international examples.

Extensive pedagogical features including a new approach to introducing public relations theory, case studies, a fact check feature, tips.



Book Information
ISBN 9781760876432
Author Jane Johnston
Format Paperback
Page Count 336
Imprint Allen & Unwin
Publisher Allen & Unwin
Weight(grams) 660g

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