Description
• Comprehensive, easy to read and systematic treatment of alliance management, suitable for Strategic Management students as well as reflective practitioners
• New edition fully updated with two new chapters covering mindsets, new technologies and emerging themes, as well as new international case studies throughout;
• Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives
Book Information
ISBN 9781032119250
Author Brian Tjemkes
Format Paperback
Page Count 454
Imprint Taylor & Francis Ltd
Publisher Taylor & Francis Ltd