Description
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Delivering engaging customer experiences is vital for businesses if they want brand loyalty Brands are not seizing the opportunity to engage with customers - only 34% of 80 leading companies feature a community on their web site Stickier Marketing reveals how to truly engage with customers by providing attractive or sticky content It introduces new concepts such as Return on Engagement instead of ROI, Customer Engagement Points instead of USP
About the Author
Grant Leboff is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including, The Daily Telegraph, The Independent, and The Financial Times. Grant is also the author of the best-selling book, Sales Therapy, published by Wiley.
Reviews
"...should be considered nothing less than gospel." * Elite Business Magazine *
"Grant says the world wide web has commoditised the world, and being good at what you do is the minimum entry level to be allowed to compete - this is very powerful advice. It's not about what your business does, it's about how it does it, and who you do it for." * Talk Business *
Book Information
ISBN 9780749471088
Author Grant Leboff
Format Paperback
Page Count 272
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 382g
Dimensions(mm) 234mm * 156mm * 10mm
Delivering engaging customer experiences is vital for businesses if they want brand loyalty Brands are not seizing the opportunity to engage with customers - only 34% of 80 leading companies feature a community on their web site Stickier Marketing reveals how to truly engage with customers by providing attractive or sticky content It introduces new concepts such as Return on Engagement instead of ROI, Customer Engagement Points instead of USP
About the Author
Grant Leboff is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including, The Daily Telegraph, The Independent, and The Financial Times. Grant is also the author of the best-selling book, Sales Therapy, published by Wiley.
Reviews
"...should be considered nothing less than gospel." * Elite Business Magazine *
"Grant says the world wide web has commoditised the world, and being good at what you do is the minimum entry level to be allowed to compete - this is very powerful advice. It's not about what your business does, it's about how it does it, and who you do it for." * Talk Business *
Book Information
ISBN 9780749471088
Author Grant Leboff
Format Paperback
Page Count 272
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 382g
Dimensions(mm) 234mm * 156mm * 10mm
