In The Startup Playbook, Clickable CEO and NY Times best-selling author David Kidder reveals the rules and guiding principles of successful entrepreneurs, investors and CEOs. Built on some of the most dramatic success stories in today's marketplace (Spandex, TED, etc), this is a no-nonsense guide to starting a company.

The ultimate guide for starting your own business with advice from high-profile pros.; Kidder is an expert with a strong publishing record and many connections. Here, he has assembled an impressive and high-profile cast of characters who have never before been interviewed at length by a fellow entrepreneur.; Profile illustrations and unique format and design will set this apart from other business books.; Kidder is extremely well connected and regularly speaks at start-up business and entrepreneurial venues. This book also brings together and impressive mix of entrepreneurs who have their own huge platforms.

About the Author
David Kidder is a serial entrepreneur with a wide range of operational, technology and marketing expertise focused on online product development and internet advertising and marketing. He is the co-founder and CEO of Clickable, a venture-backed online advertising web service based in New York City. Kidder received ID Magazine's International Design Award and Ernst and Young's Entrepreneur of the Year Award in 2008.


Book Information
ISBN 9781452105048
Author David Kidder
Format Hardback
Page Count 256
Imprint Chronicle Books
Publisher Chronicle Books
Weight(grams) 1020g
Dimensions(mm) 229mm * 197mm * 24mm