Now in paperback - Start It Up by Luke Johnson, 2012's most inspiring guide to running your own business.

Running your own business is nowhere near as tough as you might think. So what are you waiting for?

Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at GBP120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.

In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.

'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today

'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times

'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist

Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of GBP120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.

In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter- finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.


About the Author
Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of GBP120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.

Reviews
Just buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject. -- John McLaren * Management Today *
A rare achievement: a business book that is both well-written and useful * Economist *
Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good. -- Richard Reed, co-founder of Innocent * Financial Times *
Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons -- Jeff Randall, Sky News presenter and Daily Telegraph columnist
Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him -- Brent Hoberman, founder of lastminute.com
Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading -- Peter Bazalgette, Chairman, Endemol UK
Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones * Investors Chronicle *
A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended * Irish Independent *
Very few people have had more impact than Luke Johnson -- Peter Harden, founder, Harden's Restaurant Guides
An engaging and useful read * Financial News *
Provocative and worth reading -- Michael Spencer, founder and Chief Executive, ICAP



Book Information
ISBN 9780670920471
Author Luke Johnson
Format Paperback
Page Count 272
Imprint Penguin Books Ltd
Publisher Penguin Books Ltd
Weight(grams) 191g
Dimensions(mm) 198mm * 129mm * 17mm