Description
- Sole focus on naming rights sponsorship in sport
- Accessible and concise language to attract undergraduate and practitioner audiences
- Translates key academic research and principles into ‘need to know’, practitioner-oriented content
- International focus through examples and case studies from a range of markets (not just USA)
- Coverage of naming rights sponsorship in professional and amateur sports settings
Book Information
ISBN 9780367630102
Author Leah Gillooly
Format Paperback
Page Count 80
Imprint Routledge
Publisher Taylor & Francis Ltd