Many technologies begin life as someone's vision of an ambitious, perhaps audacious, technology that is expected to have a revolutionary impact on consumers-whether families, companies, or societies. However, if this highly touted technology fails 'prematurely' at some point in its life history, it becomes a spectacular flop.

Employing a behavioral perspective, this book presents a sample of twelve spectacular flops encompassing the past three centuries-ranging from the world's first automobile to the nuclear-powered bomber. Because technologies may fail from many different causes, spectacular flops pose a special challenge to the author's long-term project of furnishing generalizations about technological change.

Instead of constructing generalizations that apply to all spectacular flops, this book provides limited generalizations that pertain to particular groups of technologies bounded by parameters such as 'long-term development projects' and 'one-off projects.' The reader need have no prior familiarity with the technologies because basic principles are introduced as needed.

About the Author

Michael Brian Schiffer, an archaeologist and historian of technology, earned his graduate degrees from the University of Arizona (M.A. 1972, Ph.D. 1973). From 1975 to 2014 he served on the faculty of the University of Arizona, and is currently a research associate in the Lemelson Center, National Museum of American History, Smithsonian Institution. His interests have included cultural resource management, formation processes of the archaeological record, experimental archaeology (ceramics), human (nonverbal) communication, technological change, materiality, and history of electrical science and technologies.

Reviews

"The reader of this work will no doubt greatly benefit from Schiffer's voluminous knowledge regarding electrical and mechanical devices. Through excellent illustrations and careful explanatory text, Schiffer succeeds in describing the intricacies of steam engines, jet turbines and nuclear power (in addition to other technologies). . . . Schiffer does an outstanding job explaining the technology to the layperson reader. Readers who enjoy learning about the history of technology initiatives will thoroughly enjoy Spectacular Flops". Howard Schneider, Business History Review, v95 n1 (2021)

". . . interesting stories, ideal for inserting into a class lecture, but also excellent examples of the many ways technologies fail. . . . Schiffer provides a very useful theoretical framework for exploring the lives of technologies both successful and unsuccessful." Jonathan Coopersmith, Technology and Culture

Book Information
ISBN 9780989824996
Author Michael Brian Schiffer
Format Paperback
Page Count 300
Imprint Eliot Werner Publications Inc
Publisher Eliot Werner Publications Inc
Weight(grams) 485g