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Social Responsibilities of the Businessman by Howard R. Bowen

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Description

Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behaviour toward stakeholders and recognises the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman's Strategic Management: A Stakeholder Approach and the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008-2010, CSR has again become a focus for evaluating corporate behaviour.

First published in 1953, Howard R. Bowen's Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility.

This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, UK and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, USA who is Howard R. Bowen's eldest son.

About the Author
Howard R. Bowen (1908-1989) was an American economist who became president of Grinnell College (1955-1964), the University of Iowa (1964-1969), and Claremont Graduate University (1970-1971), all in the USA. He wrote fourteen books and more than 300 articles, and received more than twenty honorary doctorate degrees.


Book Information
ISBN 9781609381967
Author Howard R. Bowen
Format Paperback
Page Count 298
Imprint University of Iowa Press
Publisher University of Iowa Press
Weight(grams) 378g

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