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Social Media Marketing by Tracy L. Tuten 9781529623826
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Social Media Marketing by Tracy L. Tuten 9781529623826

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Description

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.

A must-read for all students and practitioners of social media marketing.

Tracy L. Tuten is a professor of marketing at Sofia University, USA.



Book Information
ISBN 9781529623826
Author Tracy L. Tuten
Format Hardback
Page Count 464
Imprint SAGE Publications Ltd
Publisher SAGE Publications Ltd

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