Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects. Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.

About the Author
Ashlee Humphreys is an associate professor at the Medill School of Journalism, Northwestern University. Professor Humphreys is a sociologist who examines core topics in communication, consumer behavior, and marketing. Her research investigates the role of legal and cultural institutions in shaping media institutions and markets, the influence of language on judgements, and the process of co-creation. Her work has been published in the Journal of Consumer Research, Journal of Marketing, and Sociology Compass.

Reviews
If a professor is seeking a social media text that is both readable and understandable, yet able to be scholarly and thorough, this book will absolutely meet those needs. * Donna L. Halper, Lesley University *
This book presents an up-to-date account of social media, what they are, and how society uses them on a micro- and macro-level. It connects social theories well with relevant research and it gives real life examples to make these theories and concepts more accessible." - Bianca C. Reisdorf, University of Cincinnati
Social media courses for undergraduates have their first great textbook. All subsequent publications will have to consult Humphreys' model." - Scott Weiss, St. Francis College
This is a clear and compelling textbook, grounded firmly in the best traditions of communication and media studies. It will serve undergraduate students very well as they learn to think more critically about social media. * Mark Glantz, St. Norbert College *
This text features excellent discussions of social media in theoretical context. * Steven M. Schneider, SUNY Polytechnic Institute *



Book Information
ISBN 9780199328437
Author Ashlee Humphreys
Format Paperback
Page Count 320
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 412g
Dimensions(mm) 233mm * 156mm * 12mm