Description
In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.
This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today.
- A complete reference on the ideas and processes associated with social entrepreneurship
- Provides a foundation and business plan for those looking to create their own socially oriented business venture
Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!
About the Author
Mark B. Durieux, PhD, is an applied and clinical sociologist who teaches and consults widely on the practice of social entrepreneurship. Robert A. Stebbins, PhD, is a Faculty Professor and Professor Emeritus at the University of Calgary and is known for his research on leisure and volunteering.
Reviews
Designed to help anyone discover how to make their business more socially responsible (The Guardian, January 2012).
Book Information
ISBN 9780470538081
Author Mark Durieux
Format Paperback
Page Count 368
Imprint For Dummies
Publisher John Wiley & Sons Inc
Weight(grams) 612g
Dimensions(mm) 234mm * 185mm * 23mm
