Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path.

Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers.

The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion.

Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice.

From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.

About the Author
Cal Newport, Ph.D., lives in Washington, DC, where he is a writer and an assistant professor of computer science at Georgetown University. He is the author of SO GOOD THEY CAN'T IGNORE YOU and three books of unconventional advice for students. He runs the popular website Study Hacks: Decoding Patterns of Success.

Reviews
Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one -- Seth Godin, author of Linchpin



Book Information
ISBN 9780349415864
Author Cal Newport
Format Paperback
Page Count 304
Imprint Piatkus Books
Publisher Little, Brown Book Group
Weight(grams) 375g
Dimensions(mm) 232mm * 154mm * 22mm