Why do some businesses "fail to scale"? Smooth Scaling offers a clear diagnosis, along with twenty practical Rituals to boost your organization's performance and achieve frictionless growth. Where other books on scaling focus on strategy, fundraising, or product-market fit, Smooth Scaling addresses the most pervasive and least-understood fail point that threatens to kneecap even the best-laid scaling plan: organizational friction. Expert Rob Bier reveals why organizational frictions take hold as you grow and how they slow your company down. These growth pains are both predictable and preventable, yet they almost always take leaders by surprise. But it doesn't have to be this way. Until now, there's been no resource to guide executives through this challenge. As a result, they end up playing "Whack-a-Mole," reacting to a never-ending stream of organizational, team, and people problems one at a time-only for new ones to crop up. Smooth Scaling addresses this gap, presenting a proven approach based on real-life experience and application. Drawing on his extensive experience building high-performance organizations, Bier has created twenty foundational Rituals that integrate seamlessly into the daily habits of your company. These Rituals make your organization as frictionless as possible, allowing you to scale faster-and more sustainably-than ever before. In Smooth Scaling, you will learn how to: Build trust proactively across your organization Turn your managers into a powerful driver of productivity and scalability Build high-performance teams with the people you've got Break down barriers between departments to prevent silos Maintain a cohesive high-trust culture as you grow Smooth Scaling is your indispensable guide to building a scalable, high-performing organization. It gives you the insights, frameworks, and tools you need to create a company that's truly built to last.

Media Campaign: Targeting trade publications and select business outlets. Website: Will work with the author to build a dedicated landing page for the book at trellis.asia, including a pre-order incentive/bonus offer. Social Media: Three-month pre-order campaign targeting the author's 8.8k+ LinkedIn followers, including excerpts and synopses from the book. Email Marketing: Dedicated e-blasts to the author's 6k subscribers. Network Outreach: o Companies/Brands: The author will reach out to organizations he's worked with in the past to propose marketing partnerships and special deals. o Influencers: Having firmly established himself as a well-regarded organizational consultant and leadership coach, the author will reach out to all influencers in his network for endorsements and promotional support. o Speaking: Rob is pursuing speaking opportunities, and we will work with him to leverage those engagements for book promotion and bulk sales whenever possible. Promotions: o Digital ARC on Edelweiss o Goodreads Giveaway o Online Ad Campaign

About the Author
Rob Bier is a seasoned expert in building high-performance organizations, with over twenty years' experience in the field. He has helped over 40 scale-ups, start-ups, and growth companies to scale successfully, including eight that became unicorns or decacorns while he worked with them. He is the driving force behind Trellis Partners, a firm that supports entrepreneurs and business leaders with leadership, teaming, strategy, and execution. He is also the co-founder and Chairman of MoneySmart in Singapore. Previously he was the founder and CEO of Sparck, a fintech acquired by Citigroup, co-founder and CEO of venture capital firm antfactory, and a senior partner in the Organizational Performance practice of Monitor Group (now Monitor Deloitte). He also served on the Management Advisory Board of TowerBrook Capital Partners. Rob earned an engineering degree from Stanford and an MBA from Harvard. He lives in Singapore with his two dogs, Hoffmann and Rosie Bagel, and enjoys classic cars, cooking, hiking, travel, and hanging out with his kids.

Reviews
"A book that shows how heart and humanity should be essential to the quest for scale and impact." -Michael Bungay Stanier, bestselling author of The Coaching Habit "Rob Bier shows how conversations lie at the heart of your company's success. He appreciates the true meaning of psychological safety-room for candor and debate-and shares practical advice on how to hold powerful conversations that drive performance while creating a healthy and inclusive culture." -Amy C. Edmondson, Harvard Business School professor of leadership and author of Right Kind of Wrong "Rob Bier has enormous experience helping high-growth companies-including ours-overcome the challenges of scaling. This book sums up his powerful method perfectly." -Kris Marszalek, cofounder and CEO of Crypto.com "Rob Bier has been an invaluable coach and guide throughout our years of rapid growth, and this practical, easy-to-read book captures the essence of his experience and wisdom." -Joel Bar-El, founder and chairman of Trax Retail "Bier's book perfectly describes the organizational challenges that so often cause high-growth companies to bog down. But more importantly, it equips CEOs and leaders with the knowledge and tools they need to prevent and address these challenges and maintain high performance as they scale." -Denes Ban, managing partner of OurCrowd "Smooth Scaling is a must-read for any business leader hoping to successfully navigate the critical transition points of their scaling journey." -Hari V. Krishnan, CEO and managing director of PropertyGuru Group



Book Information
ISBN 9781637560396
Author Rob Bier
Format Hardback
Page Count 288
Imprint Wonderwell
Publisher Greenleaf Book Group LLC