Statistical illiteracy can have an enormously negative impact on decision making. This volume of collected papers brings together applied and theoretical research on risks and decision making across the fields of medicine, psychology, and economics. Collectively, the essays demonstrate why the frame in which statistics are communicated is essential for broader understanding and sound decision making, and that understanding risks and uncertainty has wide-reaching implications for daily life. Gerd Gigerenzer provides a lucid review and catalog of concrete instances of heuristics, or rules of thumb, that people and animals rely on to make decisions under uncertainty, explaining why these are very often more rational than probability models. After a critical look at behavioral theories that do not model actual psychological processes, the book concludes with a call for a "heuristic revolution" that will enable us to understand the ecological rationality of both statistics and heuristics, and bring a dose of sanity to the study of rationality.

About the Author
Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development, Berlin, Germany.

Reviews
It was a great pleasure to read Gigerenzer's Simple RationalThere are so many insights, exciting ideas, and practical recommendations. * Gary Klein, American Journal of Psychology *



Book Information
ISBN 9780199390076
Author Gerd Gigerenzer
Format Hardback
Page Count 326
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 590g
Dimensions(mm) 157mm * 236mm * 25mm