Description
Silk is not just a simple fiber - it represents something meaningful, universal, perennial. This book tells the story of how the silk textile conquered the luxury world and remained prestigious throughout the ages. Examining sociological research dating back to Antiquity, the Mongol Empire, and Ottoman Turks, this book demonstrates the value of globalization and the importance of diversity through the lens of silk as an enduring luxury textile. This book will be highly marketable to international business students, and to consumers of sociology and history. It can also serve to inform the political science and international relations practitioners regarding trade debates between globalizers and protectionists.
About the Author
Trini Callava Ph.D. is a marketing lecturer at University of Miami's School of Business Administration, specializing in marketing strategy, luxury brands, and international marketing. She has an MBA in marketing and a Ph.D. in organization and management. She is fluent in Spanish, English, and Portuguese.
Reviews
"Back in economic history, we find that a Dutch philosopher from the 17th century -- Mandeville -- elicited luxury as the sole support for the economy to work. the Scottish Adam Smith, a century later -- well-known as the father of economics -- was heavily influenced by Mandeville. Trini Callava went with all vigor back to history, and thoroughly pursued a profound study of silk -- an icon of luxury of all times -- as key not to just social and economic order, but also, an anthropological need. The strategy of luxury should be a core study in all business schools." --Alejandro Ruelas-Gossi, PhD, Clinical Professor of Strategy and Innovation, Universidad de Navarra, School of Economics & Business "Trini takes a unique perspective to explore and understand the remarkable journey of silk through the ages as a symbol of luxury. In this journey, the reader will get a chance to ponder culture, consumerism, and globalization." --Michael Tsiros, PhD, Patrick J. Cesarano Professor and Chair of Marketing, University of Miami Business School
Book Information
ISBN 9780999187111
Author Trina Callava
Format Hardback
Page Count 270
Imprint LID Publishing Inc.
Publisher LID Publishing Inc.
About the Author
Trini Callava Ph.D. is a marketing lecturer at University of Miami's School of Business Administration, specializing in marketing strategy, luxury brands, and international marketing. She has an MBA in marketing and a Ph.D. in organization and management. She is fluent in Spanish, English, and Portuguese.
Reviews
"Back in economic history, we find that a Dutch philosopher from the 17th century -- Mandeville -- elicited luxury as the sole support for the economy to work. the Scottish Adam Smith, a century later -- well-known as the father of economics -- was heavily influenced by Mandeville. Trini Callava went with all vigor back to history, and thoroughly pursued a profound study of silk -- an icon of luxury of all times -- as key not to just social and economic order, but also, an anthropological need. The strategy of luxury should be a core study in all business schools." --Alejandro Ruelas-Gossi, PhD, Clinical Professor of Strategy and Innovation, Universidad de Navarra, School of Economics & Business "Trini takes a unique perspective to explore and understand the remarkable journey of silk through the ages as a symbol of luxury. In this journey, the reader will get a chance to ponder culture, consumerism, and globalization." --Michael Tsiros, PhD, Patrick J. Cesarano Professor and Chair of Marketing, University of Miami Business School
Book Information
ISBN 9780999187111
Author Trina Callava
Format Hardback
Page Count 270
Imprint LID Publishing Inc.
Publisher LID Publishing Inc.
