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Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media by Silvo Lenart 9780803957084
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Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media by Silvo Lenart 9780803957084

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Description

Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.

Book Information
ISBN 9780803957084
Author Silvo Lenart
Format Hardback
Page Count 155
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 400g

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