Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.

The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

About the Author
Tom Reichert, Jacqueline Lambiase

Reviews

"Each author probes the subject in a unique way....a certain quality of this specific combination of authors creates an irresistible tempo that urges one to read on....engaging enough for general readers, yet informative enough for scholars and advertising executives. Upper-division undergraduates might enjoy it most for its subject and educational value."
-CHOICE

"In all, the book presents a contemporary look at an important media and cultural issue and would be appropriate as a supplemental text for use in a media-criticism, advertising and society, or media-sociology course for advanced undergraduates or graduate students."
-Journalism & Mass Communication Quarterly

"This collection of articles provides an excellent overview of the wide range of research on sex in advertising....Sex in Advertising presents a well chosen collection of articles whose range and quality make a real contribution to the field."
-Journal of Advertising Education

"A remarkable collection of essays has been assembled here, each of them deserving close inspection and mindful consideration. The worlds of psychology, sociology, neurophysiology, communications theory, art, politics, even moral reasoning, are examined in these pages, as a group of scholars once again make respectable that pulsating field known as popular culture.
-Television Quarterly

"The work of Reichert and Lambiase is ambitious. Like the topic of sex itself, working with sexual appeals as one's unit of analysis can be misunderstood, rejected, or simply ignored. This volume represents great strides toward drawing together disparate research interests."
-Communication Research Trends

Book Information
ISBN 9780805841183
Author Tom Reichert
Format Paperback
Page Count 306
Imprint Routledge
Publisher Taylor & Francis Inc
Weight(grams) 580g