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Services Marketing: People, Technology, Strategy (Ninth Edition) by Jochen Wirtz 9781944659790
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Services Marketing: People, Technology, Strategy (Ninth Edition) by Jochen Wirtz 9781944659790

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Description

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

Book Information
ISBN 9781944659790
Author Jochen Wirtz
Format Hardback
Page Count 684
Imprint World Scientific Publishing Co Inc (USA)
Publisher World Scientific Publishing Co Inc (USA)

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