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Services Marketing: People, Technology, Strategy (Eighth Edition) by Jochen Wirtz 9781944659004
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Services Marketing: People, Technology, Strategy (Eighth Edition) by Jochen Wirtz 9781944659004

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Book Information
ISBN 9781944659004
Author Jochen Wirtz
Format Hardback
Page Count 800
Imprint World Scientific Publishing Co Inc (USA)
Publisher World Scientific Publishing Co Inc (USA)

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