Description
* Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
* The author is one of the most published professors in the field, sharing exclusive expertise and experience.
* The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
About the Author
Dr. Bertil Hulten is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.
Book Information
ISBN 9781526423252
Author Bertil Hulten
Format Paperback
Page Count 240
Imprint Sage Publications Ltd
Publisher Sage Publications Ltd
Weight(grams) 420g