From Feng Shui to holistic medicine, from aromatherapy candles to yoga weekends, spirituality is big business. It promises to soothe away the angst of modern living and to offer an antidote to shallow materialism.

Selling Spirituality is a short, sharp, attack on this fallacy. It shows how spirituality has in fact become a powerful commodity in the global marketplace - a cultural addiction that reflects orthodox politics, curbs self-expression and colonizes Eastern beliefs.
Exposing how spirituality has today come to embody the privatization of religion in the modern West, Jeremy Carrette and Richard King reveal the people and brands who profit from this corporate hijack, and explore how spirituality can be reclaimed as a means of resistance to capitalism and its deceptions.

About the Author

Jeremy Carrette teaches Religious Studies at the University of Kent, Canterbury. He is author of Foucault and Religion (Routledge, 2000) and editor of Michel Foucault and Religious Experience (2003), and has also co-edited the Routledge Centenary Edition of William James's The Varieties of Religious Experience (2002). Richard King is a Professor in the Department of Theology and Religious Studies at Liverpool Hope University. He is author of Orientalism and Religion (Routledge ,1999), Indian Philosophy: An Introduction to Hindu and Buddhist Thought (1999) and Early Advaita Vedanta and Buddhism (1995).

Reviews

'Selling Spirituality acknowledges that contemporary business ethics include a dimension of social responsibility ... In effect, the market has become God. As Rowan Williams, the Archbishop of Canterbury, said in his Richard Dimbleby Lecture in 2002: "The very survival of the public sphere, a realm of political argument about vision and education, is going to demand that we take religion a good deal more seriously." Carrette and King show how true this is.' - New Statesman

'In sum, Selling Spirituality offers a provocative thesis ... ' - British Association for the Study of Religions

'The scholarship behind the book is carefully researched and well documented.' - Zadok

'Jeremy Carrette and Richard King break completely new ground... [They] direct our attention to potentially fruitful areas of more systematic investigation [and] illustrate the importance of contemporary religion as a research subject.' - Nordic Journal of Comparative Religion

"Clearly written, passionate, and polemical, this book is sure to spark debate in the college classroom."

--Diane Jonte-Pace, Santa Clara University, Religious Studies Review

'This book is a long-needed, highly insightful critique of the spiritual supermarket, site of the prostitution of spirituality for personal profit and corporate gain. Jeremy Carrette and Richard King have provided a powerful indictment of the corporate exploitation of 'the spiritual,' using advertising and the media to distort the ethical and philosophical teachings of the world religious traditions to buttress their control of the minds of the people they wish to dominate as their loyal consumers. Serious students and teachers of spiritual thought or practice are well-advised to cultivate their self-critical alertness and hone their critical insight with the help of this hard-edged and illuminating book.' - Robert Thurman, Columbia University, USA

Book Information
ISBN 9780415302098
Author Jeremy Carrette
Format Paperback
Page Count 208
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 288g