In a sweeping colourful history that spans over two centuries of American culture, Moore examines the role of religion in America as it appropriated (and was appropriated by) commercial culture. He reveals the centrality of religion, and the marketplace, in American popular culture.

About the Author
R. Laurence Moore is Professor of History at Cornell University and author of Religious Outsiders and the Making of Americans.

Reviews
'This is a well-documented historical study of a fascinating aspect of American religion. Recommended for public and academic libraries.' C. Robert Nixon, Library Journal, January 1994
'Thoughtful, nonpolemic and provocative, Moore's study is a singificant contribution to the scholarship of American religious history.' Publishers Weekly
`This is an interesting book, particularly for those who would study the problematical relationship between Christian faith and the market-place. Church of England Newspaper
`this is an interesting and readable book. ... This is a book that should be read widely ... because of its different way of examining the place of evangelical Christianity in society. ... those readers who want the churches to be popular in this contemporary world would do well to learn some of the lessons that the book teaches.' Peter Jarvis, Methodist Recorder



Book Information
ISBN 9780195098389
Author R. Laurence Moore
Format Paperback
Page Count 336
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 426g
Dimensions(mm) 142mm * 215mm * 21mm