Analytics has become a key driver of competitive advantage for organizations, underpinning new waves of productivity, growth, innovation and customer insights. As the availability of data increases, it becomes ever more important that decision makers across companies can fully exploit the potential of analytics to provide effective insights. By expertly linking data and decision making, the authors present a new paradigm which will forge the way into helping develop products and services that cam positively contribute to society. Graham draws on his unique background in military intelligence, strategy consulting and analytics. Presenting research, personal experiences and case studies, in an engaging and practical format.

About the Author
Graham has spent the last 15 years helping leaders and teams anchor data into decision making. As the leader of Connectworxs, he is passionate about helping organizations achieve growth by creating the right data driven culture to achieve their ambitions.


Book Information
ISBN 9781911498483
Author Graham Hogg
Format Hardback
Page Count 225
Imprint LID Publishing
Publisher LID Publishing