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Advertising: A Very Short Introduction by Winston Fletcher
RRP: £9.99Booksplease Price: £7.73How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising... -
Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by Winston Fletcher 9780199228010
RRP: £23.49Booksplease Price: £18.49During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those... -
Corporate Reputation and Competitiveness by Rosa Chun
RRP: £60.99Booksplease Price: £54.65This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use... -
Dog: A novel Rob Perry 9781787705760
RRP: £9.99Booksplease Price: £7.31"DOG is a novel full of deft humour and escalating tenderness - a tale about misfits, human and canine, and the currents of hope and courage that bring them together." -Ross Raisin, author of God's... -
Happiness: The Science Behind Your Smile by Daniel Nettle
RRP: £10.99Booksplease Price: £8.16What exactly is happiness? Can we measure it? Why are some people happy and others not? And is there a drug that could eliminate all unhappiness? People all over the world, and throughout the... -
Dog: A novel by Rob Perry 9781787704718
RRP: £14.99Booksplease Price: £10.51"DOG is a novel full of deft humour and escalating tenderness - a tale about misfits, human and canine, and the currents of hope and courage that bring them together." -Ross Raisin, author of God's... -
Creative Industries: Contracts between Art and Commerce by Richard E. Caves 9780674008083
RRP: £33.95Booksplease Price: £28.57This book explores the organization of creative industries, including the visual and performing arts, movies, theater, sound recordings, and book publishing. In each, artistic inputs are combined... -
In Praise of Commercial Culture by Tyler Cowen 9780674001886
RRP: £27.95Booksplease Price: £23.90Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the...