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Consumer Behaviour by Wayne Hoyer
Booksplease Price: €92.93The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas... -
Consumer Behavior by Wayne Hoyer 9781305507272
Booksplease Price: €98.32The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for... -
Consumer Behavior by Rik Pieters 9780357721292
Booksplease Price: €98.32Hoyer/MacInnis/Pieters CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on...