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Marketing Research by V. Kumar
RRP: $162.48Booksplease Price: $134.90Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making... -
Forecasting in Marketing by V Kumar 9781636513119
RRP: $86.43Booksplease Price: $77.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513119Author V KumarFormat PaperbackPage Count 244Imprint Vibrant PublishersPublisher Vibrant... -
International Marketing by V Kumar 9781636513096
RRP: $86.43Booksplease Price: $77.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513096Author V KumarFormat PaperbackPage Count 324Imprint Vibrant PublishersPublisher Vibrant... -
Forecasting in Marketing by V Kumar 9781636513126
RRP: $105.78Booksplease Price: $93.67Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513126Author V KumarFormat HardbackPage Count 244Imprint Vibrant PublishersPublisher Vibrant... -
International Marketing by V Kumar 9781636513102
RRP: $105.78Booksplease Price: $94.05Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513102Author V KumarFormat HardbackPage Count 324Imprint Vibrant PublishersPublisher Vibrant... -
Marketing Research: Applications by V Kumar 9781636513133
RRP: $86.43Booksplease Price: $77.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513133Author V KumarFormat PaperbackPage Count 292Imprint Vibrant PublishersPublisher Vibrant... -
Marketing Strategy: Firm by V Kumar 9781636513171
RRP: $86.43Booksplease Price: $77.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513171Author V KumarFormat PaperbackPage Count 300Imprint Vibrant PublishersPublisher Vibrant... -
Marketing Research: Applications by V Kumar 9781636513140
RRP: $105.78Booksplease Price: $93.67Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513140Author V KumarFormat HardbackPage Count 292Imprint Vibrant PublishersPublisher Vibrant... -
Marketing Strategy: Customer by V Kumar 9781636513195
RRP: $86.43Booksplease Price: $77.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513195Author V KumarFormat PaperbackPage Count 336Imprint Vibrant PublishersPublisher Vibrant... -
Customer Relationship Management by V Kumar 9781636513232
RRP: $86.43Booksplease Price: $77.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513232Author V KumarFormat PaperbackPage Count 252Imprint Vibrant PublishersPublisher Vibrant... -
Customer Relationship Management by V Kumar 9781636513249
RRP: $105.78Booksplease Price: $93.67Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513249Author V KumarFormat HardbackPage Count 252Imprint Vibrant PublishersPublisher Vibrant... -
Marketing Strategy: Firm by V Kumar 9781636513188
RRP: $105.78Booksplease Price: $93.67Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513188Author V KumarFormat HardbackPage Count 300Imprint Vibrant PublishersPublisher Vibrant... -
Marketing Strategy: Customer by V Kumar 9781636513201
RRP: $105.78Booksplease Price: $94.05Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513201Author V KumarFormat HardbackPage Count 336Imprint Vibrant PublishersPublisher Vibrant... -
Marketing Research: New Methodology by V Kumar 9781636513157
RRP: $86.43Booksplease Price: $77.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513157Author V KumarFormat PaperbackPage Count 372Imprint Vibrant PublishersPublisher Vibrant... -
Algebraic Curves and Cryptography by V. Kumar Murty 9780821843116
RRP: $103.20Booksplease Price: $99.55It is by now a well-known paradigm that public-key cryptosystems can be built using finite Abelian groups and that algebraic geometry provides a supply of such groups through Abelian varieties over... -
Retailing: Market and Firm Level by V Kumar 9781636513058
RRP: $86.43Booksplease Price: $66.38Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513058Author V KumarFormat PaperbackPage Count 278Imprint Vibrant PublishersPublisher Vibrant... -
Retailing: Market and Firm Level by V Kumar 9781636513065
RRP: $105.78Booksplease Price: $93.67Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513065Author V KumarFormat HardbackPage Count 278Imprint Vibrant PublishersPublisher Vibrant... -
Marketing Research: New Methodology by V Kumar 9781636513164
RRP: $105.78Booksplease Price: $94.05Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513164Author V KumarFormat HardbackPage Count 372Imprint Vibrant PublishersPublisher Vibrant... -
Retailing: Store and Customer Level by V Kumar 9781636513089
RRP: $105.78Booksplease Price: $93.67Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513089Author V KumarFormat HardbackPage Count 292Imprint Vibrant PublishersPublisher Vibrant... -
Retailing: Store and Customer Level by V Kumar 9781636513072
RRP: $86.43Booksplease Price: $77.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513072Author V KumarFormat PaperbackPage Count 292Imprint Vibrant PublishersPublisher Vibrant... -
DRI & The Dons The Untold Stories by B. V. Kumar 9788193555453
Booksplease Price: $9.07Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788193555453Author B. V. KumarFormat PaperbackImprint Konark Publishers Pvt.LtdPublisher Konark... -
International Marketing Research: A Transformative Approach V. Kumar 9783031546495
RRP: $116.09Booksplease Price: $91.44This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not... -
The Science of Human Possibilities by Dr V Kumar Murty 9781738396405
RRP: $28.37Booksplease Price: $20.37Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781738396405Author Dr V Kumar MurtyFormat HardbackPage Count 234Imprint Sutherland House... -
The Idea of a University: Possibilities and Contestations by D. V. Kumar 9781032043395
RRP: $54.17Booksplease Price: $49.50This volume engages with the idea of a university, the importance of intellectual inquiry and research, and the articulation of diverse political views and dissent. It discusses the prominent ideas... -
Transformative Marketing: Combining New Age Technologies and Human Insights V. Kumar 9783031596360
RRP: $38.69Booksplease Price: $37.19This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge... -
Statistical Methods in Customer Relationship Management V. Kumar (Georgia State University, Atlanta) 9781119993209
RRP: $99.27Booksplease Price: $87.36Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on... -
Mathematics of Public Health: Proceedings of the Seminar on the Mathematical Modelling of COVID-19 by V. Kumar Murty 9783030850524
RRP: $141.89Booksplease Price: $58.44Curated by the Fields Institute for Research in Mathematical Sciences from their COVID-19 Math Modelling Seminars, this first in a series of volumes on the mathematics of public health allows readers... -
Mathematics of Public Health: Proceedings of the Seminar on the Mathematical Modelling of COVID-19 by V. Kumar Murty 9783030850555
RRP: $141.89Booksplease Price: $58.44Curated by the Fields Institute for Research in Mathematical Sciences from their COVID-19 Math Modelling Seminars, this first in a series of volumes on the mathematics of public health allows readers... -
Advancing Excellence: The History of Texas a&M University's Hagler Institute for Advanced Study Tim Gregg 9781648433771
RRP: $41.28Booksplease Price: $34.96From its post-Civil War beginnings as a land-grant institution, Texas A&M has become a place where great minds are cultivated, nurtured, and given free rein. It is in that spirit that a center was... -
Industry 5.0: A New Revolution Through Human-Centric Solution Yousaf Bin Zikria 9783110739558
RRP: $199.95Booksplease Price: $120.45The new paradigm "Industry 5.0" promises great shifts not only in industry, but also in business and consumption models. With the help of data science and internet of things, manufacturers focus on... -
Marketing Accountability for Marketing and Non-Marketing Outcomes by Naresh K. Malhotra 9781838675646
Booksplease Price: $124.67This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of... -
Review of Marketing Research: Special Issue - Marketing Legends by Naresh Malhotra - USE 0493 9780857248978
Booksplease Price: $145.16This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt,... -
Non-vanishing of L-Functions and Applications by Ram M. Murty 9783034898430
Booksplease Price: $97.78This monograph brings together a collection of results on the non-vanishing of L functions. The presentation, though based largely on the original papers, is suitable for independent study. A number... -
Non-vanishing of L-Functions and Applications by M. Ram Murty 9783034802734
RRP: $90.29Booksplease Price: $85.09This monograph brings together a collection of results on the non-vanishing of- functions.Thepresentation,thoughbasedlargelyontheoriginalpapers,issuitable forindependentstudy... -
The Mathematical Legacy of Srinivasa Ramanujan by M. Ram Murty 9788132217435
RRP: $154.79Booksplease Price: $144.63Srinivasa Ramanujan was a mathematician brilliant beyond comparison who inspired many great mathematicians. There is extensive literature available on the work of Ramanujan. But what is missing in... -
Handbook of Service Marketing Research Roland T. Rust 9781783472017
RRP: $68.31Booksplease Price: $63.74The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge... -
Handbook of Marketing Strategy by Venkatesh Shankar 9781781951545
RRP: $74.76Booksplease Price: $69.43This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis,... -
How to Get Published in the Best Marketing Journals by David W. Stewart
RRP: $47.67Booksplease Price: $45.15This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing... -
A First Course in Graph Theory and Combinatorics: Second Edition by Sebastian M. Cioabă 9789811913624
Booksplease Price: $59.70This book discusses the origin of graph theory from its humble beginnings in recreational mathematics to its modern setting or modeling communication networks, as is evidenced by the World Wide Web... -
Secure Java: For Web Application Development Abhay Bhargav 9781439823514
RRP: $118.67Booksplease Price: $104.76Most security books on Java focus on cryptography and access control, but exclude key aspects such as coding practices, logging, and web application risk assessment. Encapsulating security...