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Marketing Research by V. Kumar
RRP: £125.95Booksplease Price: £114.22Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making... -
International Marketing by V Kumar 9781636513096
RRP: £67.00Booksplease Price: £59.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513096Author V KumarFormat PaperbackPage Count 324Imprint -
Forecasting in Marketing by V Kumar 9781636513119
RRP: £67.00Booksplease Price: £59.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513119Author V KumarFormat PaperbackPage Count 244Imprint -
Forecasting in Marketing by V Kumar 9781636513126
RRP: £82.00Booksplease Price: £72.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513126Author V KumarFormat HardbackPage Count 244Imprint -
International Marketing by V Kumar 9781636513102
RRP: £82.00Booksplease Price: £72.91Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513102Author V KumarFormat HardbackPage Count 324Imprint -
Marketing Research: Applications by V Kumar 9781636513140
RRP: £82.00Booksplease Price: £72.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513140Author V KumarFormat HardbackPage Count 292Imprint -
Marketing Strategy: Customer by V Kumar 9781636513195
RRP: £67.00Booksplease Price: £59.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513195Author V KumarFormat PaperbackPage Count 336Imprint -
Marketing Research: Applications by V Kumar 9781636513133
RRP: £67.00Booksplease Price: £59.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513133Author V KumarFormat PaperbackPage Count 292Imprint -
Marketing Strategy: Firm by V Kumar 9781636513171
RRP: £67.00Booksplease Price: £59.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513171Author V KumarFormat PaperbackPage Count 300Imprint -
Customer Relationship Management by V Kumar 9781636513232
RRP: £67.00Booksplease Price: £59.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513232Author V KumarFormat PaperbackPage Count 252Imprint -
Customer Relationship Management by V Kumar 9781636513249
RRP: £82.00Booksplease Price: £72.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513249Author V KumarFormat HardbackPage Count 252Imprint -
Marketing Strategy: Firm by V Kumar 9781636513188
RRP: £82.00Booksplease Price: £72.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513188Author V KumarFormat HardbackPage Count 300Imprint -
Marketing Strategy: Customer by V Kumar 9781636513201
RRP: £82.00Booksplease Price: £72.91Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513201Author V KumarFormat HardbackPage Count 336Imprint -
Retailing: Store and Customer Level by V Kumar 9781636513089
RRP: £82.00Booksplease Price: £72.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513089Author V KumarFormat HardbackPage Count 292Imprint -
Retailing: Store and Customer Level by V Kumar 9781636513072
RRP: £67.00Booksplease Price: £59.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513072Author V KumarFormat PaperbackPage Count 292Imprint -
Retailing: Market and Firm Level by V Kumar 9781636513058
RRP: £67.00Booksplease Price: £51.46Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513058Author V KumarFormat PaperbackPage Count 278Imprint -
Retailing: Market and Firm Level by V Kumar 9781636513065
RRP: £82.00Booksplease Price: £72.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513065Author V KumarFormat HardbackPage Count 278Imprint -
Marketing Research: New Methodology by V Kumar 9781636513157
RRP: £67.00Booksplease Price: £59.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513157Author V KumarFormat PaperbackPage Count 372Imprint -
Marketing Research: New Methodology by V Kumar 9781636513164
RRP: £82.00Booksplease Price: £72.91Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513164Author V KumarFormat HardbackPage Count 372Imprint -
The Idea of a University: Possibilities and Contestations by D. V. Kumar 9781032043395
RRP: £41.99Booksplease Price: £39.69This volume engages with the idea of a university, the importance of intellectual inquiry and research, and the articulation of diverse political views and dissent. It discusses the prominent ideas... -
International Marketing Research: A Transformative Approach V. Kumar 9783031546495
Booksplease Price: £99.69This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not... -
The Science of Human Possibilities by Dr V Kumar Murty 9781738396405
RRP: £21.99Booksplease Price: £15.79Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781738396405Author Dr V Kumar MurtyFormat HardbackPage Count 234Imprint -
Transformative Marketing: Combining New Age Technologies and Human Insights V. Kumar 9783031596360
RRP: £29.99Booksplease Price: £28.34This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge... -
Statistical Methods in Customer Relationship Management V. Kumar (Georgia State University, Atlanta) 9781119993209
RRP: £76.95Booksplease Price: £69.41Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on... -
Mathematics of Public Health: Proceedings of the Seminar on the Mathematical Modelling of COVID-19 by V. Kumar Murty 9783030850524
RRP: £109.99Booksplease Price: £45.30Curated by the Fields Institute for Research in Mathematical Sciences from their COVID-19 Math Modelling Seminars, this first in a series of volumes on the mathematics of public health allows readers... -
Mathematics of Public Health: Proceedings of the Seminar on the Mathematical Modelling of COVID-19 by V. Kumar Murty 9783030850555
RRP: £109.99Booksplease Price: £45.30Curated by the Fields Institute for Research in Mathematical Sciences from their COVID-19 Math Modelling Seminars, this first in a series of volumes on the mathematics of public health allows readers... -
Industry 5.0: A New Revolution Through Human-Centric Solution Yousaf Bin Zikria 9783110739558
RRP: £155.00Booksplease Price: £74.03The new paradigm "Industry 5.0" promises great shifts not only in industry, but also in business and consumption models. With the help of data science and internet of things, manufacturers focus on... -
Number Theory Related to Modular Curves: Momose Memorial Volume by Joan-Carles Lario 9781470419912
RRP: £111.00Booksplease Price: £107.87This volume contains the proceedings of the Barcelona-Boston-Tokyo Number Theory Seminar, which was held in memory of Fumiyuki Momose, a distinguished number theorist from Chuo University in Tokyo... -
Marketing Accountability for Marketing and Non-Marketing Outcomes by Naresh K. Malhotra 9781838675646
Booksplease Price: £96.64This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of... -
Review of Marketing Research: Special Issue - Marketing Legends by Naresh Malhotra - USE 0493 9780857248978
Booksplease Price: £112.53This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt,... -
Non-vanishing of L-Functions and Applications by Ram M. Murty 9783034898430
Booksplease Price: £75.80This monograph brings together a collection of results on the non-vanishing of L functions. The presentation, though based largely on the original papers, is suitable for independent study. A number... -
Non-vanishing of L-Functions and Applications by M. Ram Murty 9783034802734
Booksplease Price: £70.88This monograph brings together a collection of results on the non-vanishing of- functions.Thepresentation,thoughbasedlargelyontheoriginalpapers,issuitable forindependentstudy... -
The Mathematical Legacy of Srinivasa Ramanujan by M. Ram Murty 9788132217435
RRP: £119.99Booksplease Price: £112.12Srinivasa Ramanujan was a mathematician brilliant beyond comparison who inspired many great mathematicians. There is extensive literature available on the work of Ramanujan. But what is missing in... -
The Mathematical Legacy of Srinivasa Ramanujan by M. Ram Murty 9788132207696
RRP: £119.99Booksplease Price: £112.12Srinivasa Ramanujan was a mathematician brilliant beyond comparison who inspired many great mathematicians. There is extensive literature available on the work of Ramanujan. But what is missing in... -
Handbook of Service Marketing Research Roland T. Rust 9781783472017
RRP: £52.95Booksplease Price: £49.41The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge... -
Handbook of Marketing Strategy by Venkatesh Shankar 9781781951545
RRP: £57.95Booksplease Price: £53.82This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis,... -
How to Get Published in the Best Marketing Journals by David W. Stewart
RRP: £36.95Booksplease Price: £35.00This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing... -
Revisiting Social Theory: Challenges and Possibilities by D.V. Kumar (North-Eastern Hill University, India) 9781032609461
RRP: £45.99Booksplease Price: £43.08This book revisits social theory with a view to highlighting certain essential features of 'good' social theory: its ability to raise certain questions, its explanatory power, its critical and... -
A First Course in Graph Theory and Combinatorics: Second Edition by Sebastian M. Cioabă 9789811913624
Booksplease Price: £46.28This book discusses the origin of graph theory from its humble beginnings in recreational mathematics to its modern setting or modeling communication networks, as is evidenced by the World Wide Web... -
Secure Java: For Web Application Development Abhay Bhargav 9781439823514
RRP: £91.99Booksplease Price: £83.89Most security books on Java focus on cryptography and access control, but exclude key aspects such as coding practices, logging, and web application risk assessment. Encapsulating security...