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Strategic Marketing: An Introduction by Tony Proctor
RRP: $128.68Booksplease Price: $114.45Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough... -
Absolute Essentials of Strategic Marketing by Tony Proctor
RRP: $107.23Booksplease Price: $96.54Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird's-eye view of the field for students of marketing strategy.Focused on the... -
Absolute Essentials of Strategic Marketing by Tony Proctor 9780367524753
RRP: $46.78Booksplease Price: $44.75Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird's-eye view of the field for students of marketing strategy.Focused on the... -
Absolute Essentials of Creative Thinking and Problem Solving by Tony Proctor 9780367643461
RRP: $40.93Booksplease Price: $39.74This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.The book works step by step through the creative... -
Absolute Essentials of Creative Thinking and Problem Solving Tony Proctor (University of Chester, UK) 9780367643454
RRP: $107.23Booksplease Price: $96.54This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.The book works step by step through the creative... -
Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation Tony Proctor 9781138312388
RRP: $89.68Booksplease Price: $81.30Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This prestigious textbook provides a complete overview...