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Organizational Behavior by Robert E. Stevens 9780789015006
Booksplease Price: £52.12Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational... -
The Marketing Research Guide by Robert E. Stevens
Booksplease Price: £77.58Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now... -
Marketing Management: Text and Cases by Robert E. Stevens
Booksplease Price: £82.00Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone... -
Concise Encyclopedia of Church and Religious Organization Marketing by Robert E. Stevens
RRP: £54.99Booksplease Price: £51.59Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little... -
Market Opportunity Analysis: Text and Cases Robert E Stevens 9780789024190
RRP: £75.99Booksplease Price: £70.29The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketabilityMarket Opportunity Analysis: Text and Cases guides you... -
Doing Business in Mexico: A Practical Guide by Robert E. Stevens 9780789015952
RRP: £58.99Booksplease Price: £54.98Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits... -
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan by Robert E. Stevens
Booksplease Price: £62.89Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the...